A Great Subject Line = A Great Open Rate
3/16/2007

All too often, I see people spending most of most of their time researching and writing great newsletter content, but not enough time thinking about the subject line, which is the first thing recipients see when your newsletter arrives in their inbox. The subject is the gateway - you could have the greatest newsletter in the world, but many people will never see it unless: (a) Your subject line steers clear of spam filters, and (b) It interests people enough to click and read it. Check out these articles at copyblogger.com and entrepreneur.com for some great tips and examples on headlines and subjects.

Have Cell, Will Google
3/8/2007

You just gotta love Google. I was traveling to meet a client today, and realized I had forgotten their street address. But, I knew the business name, and the city, so I whipped out my cell phone, sent a text to GOOGL (46645) that simply said core connection chicago, and a few seconds later, I received the local listing (see pic). Check out all the handy things you can Google with your cell phone.